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Visit your own country as if you were visiting a foreign one – the Moldovan tourist profile

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Today’s Moldovan tourism industry has changed a lot. Travel agencies, accommodation, catering and agreement units have been hit hard by the pandemic crisis. According to the National Bureau of Statistics (NBS) data, from January to June 2020, travel agencies from Moldova provided services to only 37.5 thousand tourists – that being 75.3% less than in 2019.

The accommodation units from Moldova welcomed 41.3 thousand tourists in the same period, that being 73,6% less as compared to the same period of the last year, as the same source informed. Only 6.7 thousand foreign tourists used the services of Moldovan travel agencies and 19.1 thousand tourists from abroad were accommodated in Moldovan hotels, camping or guesthouses between January and June 2020.

Indeed, while having the borders closed due to the pandemic conditions and not much support from state authorities, inbound tourism is the last hope of businesses now more that ever. Luckily, there are national campaigns initiated, such as #NeamPornit (tr. as we set off), to promote and support inbound tourism and motivate locals to discover their own country. New touristic trails, routes, interactive maps  are developed. Unusual touristic attractions, picturesque viewpoints, traditional places to stay and eat are (re)discovered.

People from Moldova learned that they have no other choice than to explore their own country this summer. Tourism businesses learned that they have no other choice than to adapt to the requests and preferences of their local clients.

What do tourists from Moldova want?

Magenta Consulting has conducted a national study on the perception of Moldovans towards local tourism. The study revealed that  Moldovan tourists are divided almost equally into those who seek safety and those who prefer more adventure (Cohen’s Classification).


  • 42% of tourists were classified as explorers – people who organise their own vacation, look for unusual destinations, but emphasise the comfort of accommodation, tending to take part in the lives of locals while getting out of their usual environment;
  • 26% of tourists are characterised as being organised – they prefer to use the services of travel agencies and make no decisions on their own as the itinerary, accommodation and food are already planned;
  • 14% of them are individuals – these people tend to involve more in organising their trip, even though it can be planned by a travel agency as well;
  • 6% of participants turned out to be drifters – those who do not have a planned itinerary in advance, are flexible and do not give priority to comfort.

When taking into consideration Plog’s Model, 27% of Moldovan tourists seem to be psychocentric –  they are conservative, restrained in activities and less adventurous. Such tourists prioritise comfort and safety, preferring typical amenities for tourists. 26% of tourists are, on the contrary, allocentric -they look for new experiences and adventures, opt for unusual things and like to meet and talk to strangers. The mid-centric tourists (47%) combine characteristics from both previous types.

Local travellers prefer active tourism – 64%, while only 36% would opt for passive tourism. At the same time, a big share of Moldovan tourists visit relatives or family (34%), followed by those who prefer cultural tourism (32%), nature walks (30%), but also relaxation or health activities (26%).

The biggest impediments perceived by potential tourists are high prices – 43%, lack of knowledge regarding new touristic attractions in the country – 31%, no car (15%), or no commodities for families with little kids (11%).

Basically, when all these needs are satisfied and all these (and other) aspects are taken into consideration, local businesses can expect a higher number of  local tourists asking for their services.

What can the tourism industry offer?

Some businesses that are part of the Moldovan tourism industry seem to be more creative and motivated to attract tourists in this crisis. Generally speaking, with an emerging tourism sector this could mean a higher market share in the long run.

New kayaking, hiking and cycling routes are now developed from the scratch, traditional guesthouses are built or restored from old traditional houses, while offering delicious food and authentic rooms for sleeping, lakes are designed for fishing, local craftsmen are welcoming tourists for having an insight into their art workshops, campsites are placed on the river banks or next to forests, trips to caves, mansions, wineries, protected areas with unique flora and fauna are offered. All of it already exists in Moldova. It waits to be explored by the local and foreign tourists for many seasons ahead.

Who knows, maybe this crisis could be the proper moment for the Moldovan tourism to really start to reinvent and flourish.

“Valea Stancii” Guesthouse| Source: Facebook Page NeamPornit

“Gagauz Sofrasi” Complex| Source: Facebook Page NeamPornit

Scientific Reservation “Prutul de Jos”| Source: Facebook Page NeamPornit

Lazo Family Mansion| Source: Facebook Page NeamPornit

Manas YurtVillage| Source: Facebook Page NeamPornit

Kayaking on the Moldovan rivers| Source: Facebook Page NeamPornit

Local artisans| Source: Facebook Page NeamPornit

Photo:  Luke Porter| Unsplash

Society

“They are not needy, but they need help”. How Moldovan volunteers try to create a safe environment for the Ukrainian refugees

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At the Government’s ground floor, the phones ring constantly, the laptop screens never reach standby. In one corner of the room there is a logistics planning meeting, someone has a call on Zoom with partners and donors, someone else finally managed to take a cookie and make some coffee. Everyone is exhausted and have sleepy red eyes, but the volunteers still have a lot of energy and dedication to help in creating a safe place for the Ukrainian refugees.

“It’s like a continuous bustle just so you won’t read the news. You get home sometimes and you don’t have time for news, and that somehow helps. It’s a kind of solidarity and mutual support,” says Vlada Ciobanu, volunteer responsible for communication and fundraising.

The volunteers group was formed from the very first day of war. A Facebook page was created, where all types of messages immediately started to flow: “I offer accommodation”, “I want to help”, “I want to get involved”, “Where can I bring the products?”, “I have a car and I can go to the customs”. Soon, the authorities also started asking for volunteers’ support. Now they all work together, coordinate activities and try to find solutions to the most difficult problems.

Is accommodation needed for 10, 200 or 800 people? Do you need transportation to the customs? Does anyone want to deliver 3 tons of apples and does not know where? Do you need medicine or mobile toilets? All these questions require prompt answers and actions. Blankets, sheets, diapers, hygiene products, food, clothes – people bring everything, and someone needs to quickly find ways of delivering them to those who need them.

Sometimes this collaboration is difficult, involves a lot of bureaucracy, and it can be difficult to get answers on time. “Republic of Moldova has never faced such a large influx of refugees and, probably because nobody thought this could happen, a mechanism of this kind of crisis has not been developed. Due to the absence of such a mechanism that the state should have created, we, the volunteers, intervened and tried to help in a practical way for the spontaneous and on the sport solutions of the problems,” mentions Ecaterina Luțișina, volunteer responsible for the refugees’ accommodation.

Ana Maria Popa, one of the founders of the group “Help Ukrainians in Moldova/SOS Українці Молдовa” says that the toughest thing is to find time and have a clear mind in managing different procedures, although things still happen somehow naturally. Everyone is ready to intervene and help, to take on more responsibilities and to act immediately when needed. The biggest challenges arise when it is necessary to accommodate large families, people with special needs, for which alternative solutions must be identified.

Goods and donations

The volunteers try to cope with the high flow of requests for both accommodation and products of all kinds. “It came to me as a shock and a panic when I found out that both mothers who are now in Ukraine, as well as those who found refuge in our country are losing their milk because of stress. We are trying to fill an enormous need for milk powder, for which the demand is high and the stocks are decreasing”, says Steliana, the volunteer responsible for the distribution of goods from the donation centers.

Several centers have been set up to collect donations in all regions of Chisinau, and volunteers are redirecting the goods to where the refugees are. A system for processing and monitoring donations has already been established, while the volunteer drivers take over the order only according to a unique code.

Volunteers from the collection centers also do the inventory – the donated goods and the distributed goods. The rest is transported to Vatra deposit, from where it is distributed to the placement centers where more than 50 refugees are housed.

When they want to donate goods, but they don’t know what would be needed, people are urged to put themselves in the position of refugees and ask themselves what would they need most if they wake up overnight and have to hurriedly pack their bags and run away. Steliana wants to emphasise that “these people are not needy, but these people need help. They did not choose to end up in this situation.”

Furthermore, the volunteer Cristina Sîrbu seeks to identify producers and negotiate prices for products needed by refugees, thus mediating the procurement process for NGOs with which she collaborates, such as Caritas, World Children’s Fund, Polish Solidarity Fund, Lifting hands, Peace Corps and others.

One of the challenges she is facing now is the identifying a mattress manufacturer in the West, because the Moldovan mattress manufacturer that has been helping so far no longer has polyurethane, a raw material usually imported from Russia and Ukraine.

Cristina also needs to find solutions for the needs of the volunteer groups – phones, laptops, gsm connection and internet for a good carrying out of activities.

Hate messages

The most difficult thing for the communication team is to manage the hate messages on the social networks, which started to appear more often. “Even if there is some sort of dissatisfaction from the Ukrainian refugees and those who offer help, we live now in a very diverse society, there are different kind of people, and we act very differently under stress,” said Vlada Ciobanu.

Translation by Cătălina Bîrsanu

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Important

#WorldForUkraine – a map that shows the magnitude of the world’s actions against Russian aggression

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The international community and volunteers from all over te world have launched #WorldForUkraine as a platform that shows the magnitude of the world’s actions against the Russian aggression. In a digital world – it is an interactive map of public support of Ukrainians under the hashtag #WorldForUkraine – rallies, flash mobs, protests around the world. In the physical dimension – it is your opportunity to take to the streets and declare: “No to Putin’s aggression, no to war.”

„Today, along with the political and military support, emotional connection with the civilized world and truthful information are extremely important for Ukraine. The power to do it is in your hands. Join the #WorldForUkraine project and contribute to the victorious battle against the bloodshed inflicted on Ukraine by the aggression of the Russian Federation”, says the „about the project” section of the platform.

Go to the streets — Tell people — Connect and Unite — Become POWERFUL

Volunteers have launched #WorldForUkraine as a platform that shows the magnitude of the world’s actions against Russian aggression. In digital world – it is an INTERACTIVE MAP of public support of Ukrainians worldforukraine.net under the hashtag #WorldForUkraine – rallies, flash mobs, protests around the world. In the physical dimension – it is your opportunity to take to the streets and declare: “No to Putin’s aggression, no to war.” There you may find information about past and future rallies in your city in support of Ukraine. This is a permanent platform for Ukrainian diaspora and people all over the world concerned about the situation in Ukraine.

So here’s a couple of things you could do yourself to help:

* if there is a political rally in your city, then participate in it and write about it on social media with geolocation and the hashtag #WorldForUkraine

* if there are no rallies nearby, organize one in support of Ukraine yourself, write about it on social media with geolocation adding the hashtag #WorldForUkraine

The map will add information about gathering by #WorldForUkraine AUTOMATICALLY

Your voice now stronger THAN ever

All rallies are already here: https://worldforukraine.net

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How is Moldova managing the big influx of Ukrainian refugees? The authorities’ plan, explained 

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From 24th to 28th of February, 71 359 Ukrainian citizens entered the territory of Republic of Moldova. 33 173 of them left the country. As of this moment, there are 38 186 Ukrainian citizens in Moldova, who have arrived over the past 100 hours. 

The Moldovan people and authorities have organized themselves quickly from the first day of war between Russia and Ukraine. However, in the event of a prolonged armed conflict and a continuous influx of Ukrainian refugees, the efforts and donations need to be efficiently managed. Thus, we inquired about Moldova’s long-term plan and the state’s capacity to receive, host, and treat a bigger number of refugees. 

On February 26th, the Ministry of Labor and Social Protection of Moldova approved the Regulation of organization and functioning of the temporary Placement Center for refugees and the staffing and expenditure rules. According to the Regulation, the Centers will have the capacity of temporary hosting and feeding at least 20 persons, for a maximum of 3 months, with the possibility of extending this period. The Centers will also offer legal, social, psychological, and primary medical consultations to the refugees. The Center’s activity will be financed from budget allocations, under Article 19 of Provision no. 1 of the Exceptional Situations Commission from February 24th, 2022, and from other sources of funding that do not contravene applicable law.

The Ministry of Inner Affairs and the Government of Moldova facilitated the organization of the volunteers’ group “Moldova for Peace”.  Its purpose is to receive, offer assistance and accommodation to the Ukrainian refugees. The group is still working on creating a structure, registering and contacting volunteers, etc. It does not activate under a legal umbrella. 

Lilia Nenescu, one of the “Moldova for Peace” volunteers, said that the group consists of over 20 people. Other 1700 registered to volunteer by filling in this form, which is still available. The group consists of several departments: 

The volunteers’ department. Its members act as fixers: they’re responsible for connecting the people in need of assistance with the appropriate department. Some of the volunteers are located in the customs points. “The Ministry of Inner Affairs sends us every day the list of the customs points where our assistance is needed, and we mobilize the volunteers”, says Lilia Nenescu. 

The Goods Department manages all the goods donated by the Moldavian citizens. The donations are separated into categories: non-perishable foods and non-food supplies. The volunteers of this department sort the goods into packages to be distributed. 

The Government intends to collect all the donations in four locations. The National Agency for Food Safety and the National Agency for Public Health will ensure mechanisms to confirm that all the deposited goods comply with safety and quality regulations. 

The Service Department operates in 4 directions and needs the volunteer involvement of specialists in psychology, legal assistance (the majority of the refugees only have Ukrainian ID and birth certificates of their children); medical assistance; translation (a part of the refugees are not Ukrainian citizens). 

According to Elena Mudrîi, the spokesperson of the Ministry of Health, so far there is no data about the number of  Covid-19 positive refugees. She only mentioned two cases that needed outpatient medical assistance: a pregnant woman and the mother of a 4-day-old child. 

The Accommodation Department. The volunteers are waiting for the centralized and updated information from the Ministry of Labor about the institutions offering accommodation, besides the houses offered by individuals. 

The Transport Department consists of drivers organized in groups. They receive notifications about the number of people who need transportation from the customs points to the asylum centers for refugees.

The municipal authorities of Chișinău announced that the Ukrainian children refugees from the capital city will be enrolled in educational institutions. The authorities also intend to create Day-Care Centers for children, where they will be engaged in educational activities and will receive psychological assistance. Besides, the refugees from the municipal temporary accommodation centers receive individual and group counseling. 

In addition to this effort, a group of volunteers consisting of Ana Gurău, Ana Popapa, and Andrei Lutenco developed, with the help of Cristian Coșneanu, the UArefugees platform, synchronized with the responses from this form. On the first day, 943 people offered their help using the form, and 110 people asked for help. According to Anna Gurău, the volunteers communicate with the Government in order to update the platform with the missing data. 

Translation from Romanian by Natalia Graur

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